District Leadership

Communication Plan

1. Purpose & Principles

  • Support district goals

  • Strengthen two-way communication
  • Promote transparency and trust

2. Stakeholder Overview

Internal Stakeholders

External Stakeholders
• Students
• Teachers
• Support Staff
• Admin Team
• Board of Education		 • Parents
• Local Businesses
• Media
• Community Members
• Civic & Faith Leaders

3. Desired Outcomes

Internal: Pride, clarity on district goals, stronger collaboration.

External: Engagement, trust, and active support of school programs.

4. Core Focus Areas

a. Family & Community Engagement

  • Share updates through newsletters, social media, and website

  • Increase presence at community events
  • Provide clear info on programs, celebrations, and student opportunities

b. Staff Communication

  • Regular staff updates from administration
  • Clear expectations and streamlined processes
  • Recognition of staff achievements

c. Crisis & Safety Communication

  • Maintain updated crisis plans
  • Use School Messenger, website, and social media for urgent updates
  • Coordinate with local emergency agencies

d. Media Relations

  • Share positive stories with local media
  • Provide timely press releases when needed

5. Communication Tools

Electronic: Website, Social Media, PowerSchool, School Messenger
Print: Newsletters, reports, brochures
In-Person: Meetings, community events, school programs

PLC Philosophy

Purpose

  • Ensure all students learn at high levels through collaboration and clarity.

  • Use evidence to guide instructional decisions and improve student outcomes.

Our Core PLC Principles

  • Focus on learning rather than grading practices.

  • Use assessments aligned to priority standards to monitor learning

  • Respond systematically when students struggle or excel.

  • Reflect and improve instructional practices as a team.

Tight Commitments

  • Collective responsibility for student learning.

  • Guaranteed and viable curriculum.
  • Timely and directive interventions and extensions.
  • Consistent use of student evidence to guide next steps.

Loose Commitments

  • Flexibility in instructional strategies.

  • Team-developed norms and processes.
  • Autonomy in organizing instructional approaches within agreed-upon goals.

How Collaborative Teams Work

  • Clarify essential learning outcomes.

  • Analyze student evidence.
  • Plan instruction and next steps together.
  • Monitor progress and adjust when needed.

Team Norms

  • Stay positive and solution-focused.

  • Follow agenda and avoid side conversations.
  • Participate actively and follow through on commitments.

Email

jdewitt@crosscounty.esu7.org